Blog

  • A brand is a promise

    A brand is a promise. A good brand is a promise kept. Muhtar Kent (CEO of Coca Cola) 2008-2016 Read more

  • Government of the people, by the people, for the people

    That this nation, under God, shall have a new birth of freedom and that government of the people, by the people, for the people, shall not perish from the earth. Abraham Lincoln Read more

  • If you treat an individual as he is

    “If you treat an individual as he is, he will remain how he is. But if you treat him as if he were what he ought to be and could be, he will become what… Read more

  • Do or do not

    Do or do not. There is no try. Yoda Read more

  • Eternal Egypt

    Egypt is an invitation to zoom out and collect the layers of different worlds that have accumulated on this land. And this is what most likely accounts for Egypt’s endless magic: that it has somehow… Read more

  • Question your intuition

    Those who avoid the sin of intellectual sloth could be called ‘engaged.‘ They are more alert, more intellectually active, less willing to be satisfied with superficially attractive answers, more skeptical about their intuitions. Thinking Fast… Read more

  • A few lessons from the monks.

    I learn a few lessons from the monks. First: tidiness and cleanliness have an internal symmetry. Second: you should measure your day around sunrise and sunset. The early mornings are the most creative time. The… Read more

  • Gripping Attention

    The most powerful means of gripping attention is suspense. It can be either the suspense inherent in a situation or the suspense that has the audience asking, ‘What will happen next?’” Alfred Hitchcock “Rear Window” Read more

  • Let there be light

    So light is perhaps the most powerful stimulus for our mental, physical health and for our performance in every endeavor. We often miss this point because the effects of light are what we call slow… Read more

  • The scourge of inflation

    Money dissolves while you’re sleeping, it flies away while you’re changing your shoes (coming apart, with wooden heels) to run to the market for the second time : you never stop moving, but you’re always… Read more