
Most people don’t fail because they’re incapable.
They fail because they’re casual.
Casual with their time.
Casual with their goals.
Casual with the way they speak about what they want. And when you’re casual with something that requires obsession, it slips. Slowly at first. Then all at once. And by the time they realise what happened, it’s too late. The window closed. The shot passed. The moment is gone.
So if it matters to you, act like it. Speak like it. Move like it. Casual effort gets casual results.
Obsessive effort bends reality to your will. If you’re going to go, go all in. Or don’t bother going at all.
Jude Fredman
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