
Berkshire’s 1972 purchase of See’s Candies was a crucial deal. When See’s raised prices without affecting the volume of sales, it changed Munger’s approach to investing. He learned that paying full price for a beloved brand could be a bargain.
Costco taught Munger the value of treating customers well.
Expressing a tenet he often shared about both investing and life, Munger said: “You have to let ideas die” and regularly challenge one’s own beliefs.
Gregory Zuckerman
My morning with Charlie Munger
https://www.wsj.com/finance/investing/investor-charlie-munger-interview-2b636dc5
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