He learned that paying full price for a beloved brand could be a bargain. 

Berkshire’s 1972 purchase of See’s Candies was a crucial deal. When See’s raised prices without affecting the volume of sales, it changed Munger’s approach to investing. He learned that paying full price for a beloved brand could be a bargain. 

Costco taught Munger the value of treating customers well. 

Expressing a tenet he often shared about both investing and life, Munger said: “You have to let ideas die” and regularly challenge one’s own beliefs.

Gregory Zuckerman

My morning with Charlie Munger 

https://www.wsj.com/finance/investing/investor-charlie-munger-interview-2b636dc5

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