We tend to avoid failure at all costs.

We tend to avoid failure at all costs. But our smarter missteps are worthwhile because they can force us to take a different path that points us toward personal and professional success. 

An intelligent failure is an undesired result in new territory. There’s no way you can know for sure whether it will work out without trying it. 

Amy Edmondson

https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451

https://hbswk.hbs.edu/item/failing-well-1-when-failure-is-intelligent

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