We are all wired to fear the downsides of uncertainty

We are all wired to fear the downsides of uncertainty, but we forget that change, creation, transformation and innovation rarely show up without some measure of it.

Nathan Furr and Susannah Harmon Furr

The Upside of Uncertainty

https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-into-the-unknown

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