The right answer is 70-20-10.

Eric Schmidt: So this was Sergey’s idea. And the question was: how do we organize our resources in terms of core things, new things, and experimental things? So Sergey — and we had an offsite with the whole management team, I still remember. And Sergey got up on the board and he did some math. He’s a brilliant mathematician, and at the end of the math he said, “The right answer is 70-20-10. 70% on your core business, 20% on adjacent or nearby things, and 10% on wild bets.” And he said that, “All of these numbers are right, you need the 70% because you need the revenue, the revenue growth. You need the 20% because you need to extend your franchise, and you need the 10%, which is crucially important for the things that you will want to do five or 10 years from now.”

The Tim Ferriss Show Transcripts: Eric Schmidt (#367)

Eric Schmidt: CEO of Google from 2001 to 2011

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