Majicman Notes

The Winning Pitch

A winning pitch starts with a winning logline —

• What is your presentation about?

• What does your startup or product do?

• What’s your idea?

If you can answer in one compelling sentence, you can hook your audience

In Hollywood cinema, one of the greatest loglines of all time belongs to the iconic thriller that kept kids out of the ocean during the summer of 1975:

A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.

The logline for Jaws identifies the key elements of the story: the hero, his weakness, his conflict, and the hurdles he must overcome.

Carmine Gallo, HBR

https://hbr.org/2018/10/the-art-of-the-elevator-pitch