Bricolage

Wright brothers’ first flight

Well, there’s a rather nice French word, bricolage, which means trial and error, means tinkering, really. And, tinkering is a good description of what a lot of innovators do. They take a thing and they just keep trying different versions of it till they make it a little better; and above all, they add in the insights of lots of different people.

Matt Ridley

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